Track A Brand is an individualized solution for brands to advance customer understanding, engagement and elevate consumer interactions to the next level across the lifespan of a garment. The Track A Brand smart label is designed to drive consumer engagement, satisfaction, confidence, and brand transparency in the sustainable fashion and lifestyle industry. We use a combination of technologies including NFC tags, QR codes, BlockChain, and advanced data analytics.
There are two main parts of the solution:
1) Brand Awareness is a marketing tool that helps consumers access a wide range of data about a particular product - details on production, ethical and environmental information, ratings, reviews, and the unique story of a brand and a product.
2) Brand Authenticity is a solution designed to protect a brand against counterfeit using combination of encrypted NFC tags and protected database of items.